Cadillac Williams, NFL Rookie of the Year, Signs Endorsement Deal With XELR8 Holdings
DENVER, March 30 /PRNewswire-FirstCall/ -- VitaCube Systems Holdings,
Inc., d/b/a/ XELR8 Holdings, Inc. (Amex: PRH), a provider of nutritional
foods, beverages and supplements, today announced that the Company has signed
Carnell "Cadillac" Williams to a three-year endorsement contract providing for
the Tampa Bay Buccaneer Running Back and NFL Rookie of the Year to appear in
XELR8 marketing campaigns and sales materials, participate in Company events
and meetings, and create awareness for the Company's brand and products by
wearing XELR8 clothing.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050926/FLM015LOGO )
"I'm excited about joining the XELR8 team. I really feel the products
make a big difference in how I perform on and off the field, and most
importantly I can trust the XELR8 management and staff to do it safely. It
really is an honor to have the opportunity to be part of this great team,"
noted Williams.
An All-American at Auburn University, Carnell "Cadillac" Williams was one
of the most sought-after players of the 2005 NFL draft. Amassing over 5,000
all-purpose yards at Auburn and breaking the scoring record held by legendary
NFL running back Bo Jackson, Williams was the fifth overall pick in the draft,
chosen by the Tampa Bay Buccaneers with their first pick. Cadillac Williams
burst on the scene and announced his arrival into the NFL by rushing for
434 yards in his first three games. In addition, he rushed for over 100 yards
in each of those games, a first ever for any NFL player. This milestone and
league mark was memorialized by the NFL by placing his shoes and gloves in the
Pro Football Hall of Fame. Williams then continued his amazing season by
rushing for three additional 100-yard games, setting the Buccaneers' single-
season record with six, and earning the NFL Offensive Rookie of the Year
Award. In addition, Williams was later named as the NFL Rookie of the Year,
an award presented to the top rookie in the entire NFL.
Earnest Mathis, Chief Executive Officer of XELR8 Holdings, added, "This is
extremely exciting for us. Cadillac represents much of what XELR8 is, a
young, dynamic company off to a great start with even greater potential.
Cadillac is a great addition to the team, and it's an honor to have such a
high-profile individual committed to and trusting our Company."
From the very beginning, XELR8 has been committed to ensuring the safety
of its products by using well documented scientific research and credible
manufactures that follow stringent guidelines in manufacturing and processing.
This level of commitment has afforded XELR8 the confidence of some of the
world's top athletes and thousands of customers. This year, XELR8 has
introduced a line of general nutritional products called the EDS (Eat Drink
Snack) System, which allows for any level of supplement user the ability to
integrate healthy, great-tasting, convenient products into their lifestyle.
In addition, XELR8 has created an elite line called the Peak Performance
System, consisting of specific products that are aimed towards the athlete and
fitness enthusiast.
"I'm not going to jeopardize my career by taking supplements that could be
dangerous or illegal. It was important for me to review all aspects of
XELR8's products and company, and after realizing how much time, energy and
resources were put into the products to ensure their safety, I knew this is
the only team for me," noted Williams.
About XELR8 Holdings, Inc.
VitaCube Systems Holdings, Inc., d/b/a/ XELR8 Holdings, Inc., is a
provider of nutritional foods and beverages designed to help enhance physical
health and overall performance. XELR8 has developed a comprehensive line of
nutritional supplements and functional foods designed in systems that are easy
to take, simple to understand, and conveniently fit within a lifestyle.
XELR8's commitment to quality, science, and research has earned them a loyal
following of over 350 world-class athletes, such as 5-Time Cy Young Award
Winner Randy Johnson; Super Bowl Champions Mike Alstott, Lawyer Milloy and
Head Coach Mike Shanahan; Olympic Medalist Briana Scurry and two-time Olympian
Caroline Lalive; Stanley Cup Winner Blake Sloan; and PGA Tour Professional Tom
Pernice, Jr. XELR8 products are only available through independent
distributors located throughout the nation. For more information about XELR8,
please visit http://www.xelr8business.com
Inc., d/b/a/ XELR8 Holdings, Inc. (Amex: PRH), a provider of nutritional
foods, beverages and supplements, today announced that the Company has signed
Carnell "Cadillac" Williams to a three-year endorsement contract providing for
the Tampa Bay Buccaneer Running Back and NFL Rookie of the Year to appear in
XELR8 marketing campaigns and sales materials, participate in Company events
and meetings, and create awareness for the Company's brand and products by
wearing XELR8 clothing.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050926/FLM015LOGO )
"I'm excited about joining the XELR8 team. I really feel the products
make a big difference in how I perform on and off the field, and most
importantly I can trust the XELR8 management and staff to do it safely. It
really is an honor to have the opportunity to be part of this great team,"
noted Williams.
An All-American at Auburn University, Carnell "Cadillac" Williams was one
of the most sought-after players of the 2005 NFL draft. Amassing over 5,000
all-purpose yards at Auburn and breaking the scoring record held by legendary
NFL running back Bo Jackson, Williams was the fifth overall pick in the draft,
chosen by the Tampa Bay Buccaneers with their first pick. Cadillac Williams
burst on the scene and announced his arrival into the NFL by rushing for
434 yards in his first three games. In addition, he rushed for over 100 yards
in each of those games, a first ever for any NFL player. This milestone and
league mark was memorialized by the NFL by placing his shoes and gloves in the
Pro Football Hall of Fame. Williams then continued his amazing season by
rushing for three additional 100-yard games, setting the Buccaneers' single-
season record with six, and earning the NFL Offensive Rookie of the Year
Award. In addition, Williams was later named as the NFL Rookie of the Year,
an award presented to the top rookie in the entire NFL.
Earnest Mathis, Chief Executive Officer of XELR8 Holdings, added, "This is
extremely exciting for us. Cadillac represents much of what XELR8 is, a
young, dynamic company off to a great start with even greater potential.
Cadillac is a great addition to the team, and it's an honor to have such a
high-profile individual committed to and trusting our Company."
From the very beginning, XELR8 has been committed to ensuring the safety
of its products by using well documented scientific research and credible
manufactures that follow stringent guidelines in manufacturing and processing.
This level of commitment has afforded XELR8 the confidence of some of the
world's top athletes and thousands of customers. This year, XELR8 has
introduced a line of general nutritional products called the EDS (Eat Drink
Snack) System, which allows for any level of supplement user the ability to
integrate healthy, great-tasting, convenient products into their lifestyle.
In addition, XELR8 has created an elite line called the Peak Performance
System, consisting of specific products that are aimed towards the athlete and
fitness enthusiast.
"I'm not going to jeopardize my career by taking supplements that could be
dangerous or illegal. It was important for me to review all aspects of
XELR8's products and company, and after realizing how much time, energy and
resources were put into the products to ensure their safety, I knew this is
the only team for me," noted Williams.
About XELR8 Holdings, Inc.
VitaCube Systems Holdings, Inc., d/b/a/ XELR8 Holdings, Inc., is a
provider of nutritional foods and beverages designed to help enhance physical
health and overall performance. XELR8 has developed a comprehensive line of
nutritional supplements and functional foods designed in systems that are easy
to take, simple to understand, and conveniently fit within a lifestyle.
XELR8's commitment to quality, science, and research has earned them a loyal
following of over 350 world-class athletes, such as 5-Time Cy Young Award
Winner Randy Johnson; Super Bowl Champions Mike Alstott, Lawyer Milloy and
Head Coach Mike Shanahan; Olympic Medalist Briana Scurry and two-time Olympian
Caroline Lalive; Stanley Cup Winner Blake Sloan; and PGA Tour Professional Tom
Pernice, Jr. XELR8 products are only available through independent
distributors located throughout the nation. For more information about XELR8,
please visit http://www.xelr8business.com
posted by Matthew Jamieson at 6:42 AM
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